Localisations Start-up Manager


TheSoul Publishing is one of the largest digital media publishers in the world, producing tons of entertaining and enlightening online content for more than 1 billion subscribers around the world. We are the company behind the wildly successful DIY channel 5-Minute Crafts, the inspirational and creative channel Bright Side, and other popular channels across YouTube, Facebook, and Instagram. With a team of 2,700 creative minds globally, the growth of our company continues to accelerate every day.

Right now, we’re looking for Localisations Start-up Manager who will manage a full-cycle localisation process, ensure the success of new localisation launches through in-depth market, audience and brands analysis and data-based prognosis.

What you will do:

  • Proactively review and initiate new localisations for TheSoul Publishing own content, in up to 19 languages, based on languages profit and performance forecasts

  • Regularly analyse viewership and financial performance of TheSoul Publishing localised brands across platform and languages to identify the best launch opportunities as well as potential closing of unsuccessful localisations

  • After consultation with impacted teams, decide and initiate opening or closing of localisation versions

  • Manage all incoming localisation performance and launch questions

  • Build on and improve TheSoul Publishing translation process, with a focus on transparency of the system and clear data-driven decisions

  • Collaborate with our Social Media Management (SMM) team to identify further deployment of existing localised brands to new platforms, as well as organise promotion of newly launched localisations

  • Assist the company's product distribution teams needs in planning, monitoring and sharing results to provide transparency on TheSoul localisation process

  • Work with our translation and business intelligence team to ensure data is reliable, as well as improve and scale department data insights and processes

  • Create cadence for processes (quarterly, monthly) and provide regular reporting of progress as well as appropriate recording of work across corporate platforms

What we expect from you:

  • Understanding of P&L statements, ability to make decisions based on performance and financial indicators

  • Capability to understand complex company processes and systems to identify improvement opportunities

  • Extensive understanding of YouTube, Facebook and other social media platforms ecosystems and how marketers can use tools, data and operations to maximise performance success

  • 3+ years of experience in product management or performance social media marketing, proven working experience on new platform launches

  • Solid experience in process optimization and management

  • Strong analytical skills, interest in data-driven marketing

  • Social and digital media savvy passionate about video content, up to date with current digital trends and the competitive landscape

  • Proactive, highly-organized team player focused on delivering strong growth for the business

  • Highly adaptable, able to multitask and thrive in a fast-paced environment

  • Excellent communication abilities, both verbal and written

What we offer:

  • Competitive salary depending on your experience and qualifications

  • Full-time remote work: you get to work from any location

  • 800+ internal educational courses and materials, individual programs on demand, internal expertise hubs and transparent knowledge sharing

  • A tech-savvy approach and carefully structured processes: no bureaucracy, an ecosystem friendly to new ideas, transparent task management, asynchronous communication (fewer meetings and more thoughtful written communication)

  • Creative vibes and an international team: 90% of company employees are creators who work from 70+ countries and make awesome positive content for millions of followers worldwide

Interested? Send your CV to lina.kim@id.thesoul.io and don't forget to write the vacancy's name in the subject line of your message!

We appreciate your interest in our roles and the company. Your CV will be reviewed carefully by our team, and if we are ready to move forward with your application, one of our recruiters will contact you and explain the next steps.

TheSoul Publishing is an equal opportunity employer and we are committed to creating an inclusive environment for all employees. We celebrate diversity and we do not discriminate based upon race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other characteristic protected by law. We care about the privacy of our candidates and all the data you provide to us is maintained in a secure manner and kept confidential.


By applying to a vacancy at TheSoul Publishing you confirm that you agree with our Candidates' Privacy Notice located here