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Life at TheSoul
At TheSoul Group, creativity runs the show. We’re a remote-first, seriously tech-savvy team of storytellers and bold thinkers who experiment, innovate and collaborate across time zones.
Here, ideas don’t sit in slide decks, they go live (and viral!) while we’re still in pajamas. If that sounds like your kind of momentum, you just found your soulmates.
[STAY TRUE TO YOURSELF] ✦ [DARE TO EXPLORE] ✦ [IDEAS THAT GO VIRAL] ✦ [INNOVATION IN MOTION] ✦
Our Story
TheSoul Group is one of the world’s most successful digital media companies and a leading creator business platform, driving viral success for creators and brands worldwide.
From our first viral video to becoming a global creative powerhouse, we’re continuously growing—reshaping the creator economy through innovation, expertise, and purpose.
2016
Foundation year and first diamond YouTube awards received for Brightside and 5-Minutes Crafts.
2021
Over 1 billion subscribers on key social media platforms
2022
Acquired Underscore Talent, a next-generation management company specializing in empowering digital creators.
2023
Launched TheSoul Sound, revolutionizing music production, and TheSoul Creative Agency for brand content and promotion.
2024
Gained majority stake in Mediacube, redefining creators finance with flexible and early payouts. Debuted TheSoul Creators, an one-stop platform for creator needs.
Our culture
Every action and decision we make is guided by our values and a culture that is empowering each other to bring inspiring ideas to life.
Remote, Together
Remote-first and creativity-driven, we collaborate across time zones, powered by a tech-savvy approach that makes it all possible.
Our benefits
TheSoul Academy
Engage in transparent knowledge sharing within the company and our internal academy, offering 470+ courses— learn, teach, or both, and shape your path to expertise.
TheSoul Programs
Enjoy our range of our programs, where your contributions are celebrated and rewarded — from shout-outs and exciting prizes in our Recognition Program to rewards through our Referral Program. Grow your skills with the internal Harvard Growth Program, Go-Getters, collaborate in our internal Content Marketplace, and be inspired to become our next standout teammate honored by our annual Role Model Award.
TheSoul Zone
Focus deeply, work freely — Creativity welcome. Boring meetings, not so much. We’ve cut out the usual noise — no internal emails, nearly no meetings — so you can spend your time doing meaningful work. We use tools and async communication to keep things moving without interrupting your flow.
"Firstly, for me, TheSoul is all about people. I've been really lucky to work with great pros in their fields — they're passionate, curious and supportive!
Secondly, honestly, it's about making your dreams come true!
Thanks to TSP, once a self-taught artist I got a chance to test my skills as an illustrator and then retrain and start working with my other big passion—YouTube!
It's wild to think that it's been five years already!”
Darya Grishchenko
“Working at TheSoul is challenge in a bliss. It's work wherever-however you like as long as you deliver excellent results! I never i thought i wanted to have more work untill i started working here.”
Quynh Huong Hoang
“Working at TheSoul means being part of a creative, supportive space where you're always learning and solving exciting challenges. What’s kept me here for five years is the drive to grow, build smarter tools, and support the team.
What I love most? The people—and the challenges that push us forward.”
Dmitrii Gusev
”I really enjoy working at TheSoul because of the amazing team. The people here are friendly and supportive, always open to fresh ideas, which makes collaboration feel natural. There’s a genuine sense of trust and respect that encourages open dialogue, and the company offers plenty of opportunities for growth and development. It’s a dynamic environment where teamwork and innovation go hand in hand, making every day both enjoyable and fulfilling.”
Liliia Giniiatova
“TheSoul is an important period in my life, filled with joy and new knowledge. I have not only acquired new professional skills, but also developed important personal qualities.”
Mikhail Mikhaylov
"My daily inspiration is the TheSoul Publishing people, their incredible and unique talents & big hearts. And what else I like about TheSoul Publishing - here you can be anything, you can try and learn thousands of stuff, you never get bored, but always challenge yourself & become a better version of yourself both professionally and as a person."
Iuliia Mukhametbalieva
"Firstly, for me, TheSoul is all about people. I've been really lucky to work with great pros in their fields — they're passionate, curious and supportive!
Secondly, honestly, it's about making your dreams come true!
Thanks to TheSoul, once a self-taught artist I got a chance to test my skills as an illustrator and then retrain and start working with my other big passion—YouTube!
It's wild to think that it's been five years already!”
Darya Grishchenko
“Working at TheSoul is challenge in a bliss. It's work wherever-however you like as long as you deliver excellent results! I never i thought i wanted to have more work untill i started working here.”
Quynh Huong Hoang
“Working at TheSoul means being part of a creative, supportive space where you're always learning and solving exciting challenges. What’s kept me here for five years is the drive to grow, build smarter tools, and support the team.
What I love most? The people—and the challenges that push us forward.”
Dmitrii Gusev
”I really enjoy working at TheSoul because of the amazing team. The people here are friendly and supportive, always open to fresh ideas, which makes collaboration feel natural. There’s a genuine sense of trust and respect that encourages open dialogue, and the company offers plenty of opportunities for growth and development. It’s a dynamic environment where teamwork and innovation go hand in hand, making every day both enjoyable and fulfilling.”
Liliia Giniiatova
“TheSoul is an important period in my life, filled with joy and new knowledge. I have not only acquired new professional skills, but also developed important personal qualities.”
Mikhail Mikhaylov
"My daily inspiration is the TheSoul people, their incredible and unique talents & big hearts. And what else I like about TheSoul Publishing - here you can be anything, you can try and learn thousands of stuff, you never get bored, but always challenge yourself & become a better version of yourself both professionally and as a person."
Iuliia Mukhametbalieva